The picturesque Montenegrin coast is gearing up for a remarkable addition to its luxury hospitality scene as the Pullman Hotel Chain unveils its latest venture: the Pullman Resort & Residences in the charming seaside town of Bar. Following the recent buzz created by Melia International’s new hotel project in nearby Becici, Pullman’s announcement marks a significant leap forward for Bar, promising the town’s first-ever five-star international hotel property. With a targeted opening date set for 2025, this ambitious project is poised to elevate Bar’s status on the European tourism map, attracting visitors with a blend of modern elegance and the unique natural beauty of the Adriatic coast.
Pullman Resort & Residences will offer a striking combination of hospitality and private living, featuring 165 guest rooms alongside 244 luxury residences, all nestled across 11 floors. Each accommodation option is thoughtfully designed to showcase awe-inspiring views – whether overlooking the endless turquoise panorama of the Adriatic Sea or the lush, rolling mountain ranges that frame the region. This dual spectacle ensures guests and residents alike experience an immersive connection with Montenegro’s breathtaking landscape, a feature that perfectly complements the serene ambiance Pullman is renowned for worldwide. Pullman’s dedication to service excellence will also shine through an array of on-site amenities crafted to enhance guest experiences, seamlessly blending comfort with opportunities for relaxation and recreation.
The resort’s extensive facilities will cater to a diverse range of visitors. Fitness enthusiasts can enjoy a state-of-the-art gym, while families will appreciate dedicated children's areas ensuring little ones are entertained safely and happily. Those seeking tranquility will find solace in the spa, charged with wellness offerings designed to soothe mind and body. Two inviting pools await guests: a beachfront pool directly accessing the pristine Bar Riviera Beach, allowing effortless seaside relaxation, and an outdoor pool ideal for refreshing swims under the Montenegrin sun. The resort is also primed to host events of various scales, offering a grand ballroom and three meeting rooms adaptable for business conferences or social celebrations. Culinary options promise to satisfy every palate with several restaurants and bars on-site, creating a vibrant gastronomic scene within the resort’s luxurious embrace.
Behind this exciting development stands a strategic partnership between Accor—the global hospitality giant and parent company of the Pullman brand—and Liko Soho Group, a leading local investment and construction firm with a solid footprint in Bar’s urban development. Dilik Sezer, Accor’s Development Director for South Eastern Europe, has expressed enthusiasm for the project, highlighting its importance not only as a tourism milestone but also as a catalyst for local economic growth. Sezer envisions the resort becoming the go-to destination for both leisure and business travelers, underlining Pullman’s commitment to delivering exceptional hospitality experiences that resonate with the evolving needs of diverse guests. Igor Lysov, founder of Liko Soho Group, echoed this sentiment, emphasizing the importance of partnering with a seasoned operator like Accor to realize an ambitious vision for Bar’s tourism landscape. Their collaboration aims to stimulate growth and set new quality standards for the region.
The Pullman Resort & Residences also mark a key chapter in Pullman’s broader expansion strategy across Europe. Following similar high-end resort projects slated for Bulgaria, Hamburg, and Albania, the brand appears intent on crafting a network of luxury hospitality hubs that blend world-class service with cultural and environmental authenticity. As Montenegro continues to shine as an up-and-coming Mediterranean destination, the introduction of a top-notch property like Pullman’s will undoubtedly have a ripple effect in boosting regional tourism, creating jobs, and enhancing infrastructure. As 2025 approaches, all eyes are on Bar to see how this new landmark will shape the future of the Montenegrin coast, offering travelers an exquisite balance of luxury, nature, and cultural charm.
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