Ennismore, a trailblazer in lifestyle and leisure hospitality, is making headlines with its bold expansion into the Americas, marking a distinctive milestone by introducing Rixos Hotels to Mexico. This strategic move involves the rebranding of three prominent resorts located in Puerto Vallarta, Cozumel, and Cancun, signaling Rixos's grand debut in the vibrant Mexican market. Known globally for redefining luxury all-inclusive experiences, Rixos’s entrance promises travelers an elevated blend of opulent accommodation, exceptional culinary journeys, and thoughtfully curated entertainment, tailored to meet the discerning tastes of luxury seekers.
The expansion is part of a larger plan announced by Ennismore to add six all-inclusive resorts across the Americas, increasing its portfolio by over 1,600 rooms and 900 keys across two properties under development. This substantial growth bolsters Ennismore’s position in the luxury all-inclusive segment, recognized for its high growth potential and lucrative margins. With the addition of these resorts, the company strategically taps into the thriving tourism markets of Mexico, where destinations like Puerto Vallarta, Cozumel, and Cancun have long been adored by travelers for their stunning beaches, rich culture, and vibrant nightlife. The renovations and rebranding to Rixos Hotels in these locations promise to inject fresh life into the properties, blending world-class luxury with local Mexican charm.
Rixos, a brand now nested within Ennismore’s portfolio, has experienced remarkable growth since 2017, expanding its reach across Turkey, the Middle East, Egypt, and Asia. This recent move into Mexico underscores Rixos’s global ambition and adaptability. Unlike other resorts that may focus solely on relaxation or adventure, Rixos is celebrated for its holistic approach that includes spectacular culinary destinations and curated entertainment offerings. For instance, Rixos resorts typically feature celebrity chef collaborations and immersive cultural performances, elevating the all-inclusive model to an art form. This comprehensive approach provides not just a place to stay, but an immersive lifestyle experience that resonates with luxury travelers seeking both comfort and authenticity.
The timing of this expansion coincides with Ennismore’s launch of the ALL Inclusive Collection in 2023, a handpicked portfolio of the finest resorts from renowned lifestyle brands such as Rixos, SLS, SO/, and Hyde. This collection represents a new wave of luxury hospitality that transcends traditional standards by focusing on personalized, experience-driven stays. By integrating the new Mexican resorts into this collection, Ennismore aims to strengthen its foothold in the Americas, a region brimming with untapped potential and diverse travel demand. Furthermore, the establishment of a new Ennismore office in Cancun is not merely symbolic but a strategic decision to deepen operational presence and foster stronger relationships within the local market and tourism ecosystem.
This ambitious expansion is facilitated through a deal embedded within a broader agreement under the umbrella of Accor, one of the world’s largest and most innovative hospitality groups. While the deal is anticipated to finalize in the latter half of the year, pending customary regulatory approvals including antitrust clearance, it marks a significant stride forward in Ennismore’s global growth trajectory. As the hospitality industry continues to rebound and evolve post-pandemic, such strategic investments highlight the industry's confidence in emerging luxury travel trends and the growing appetite for all-inclusive experiences. With more than 70 resorts now in its American network and pipeline, Ennismore is poised to become a transformative force in the region’s luxury hospitality landscape, promising travelers unforgettable experiences wrapped in comfort, style, and exceptional service.
#RixosHotels #EnnismoreExpansion #LuxuryTravel #AllInclusiveResorts #MexicoTourism #HospitalityInnovation #TravelTrends2024
Leave a Reply